The Ultimate Content Strategy

Today I want to share some tips I got from @Garyvee and other big content creators.

I’m trying to build my own personal brand by doing these things, so it may help you too :)

YOU CAN POST THE SAME THING ON DIFFERENT PLATFORMS, JUST BY MODIFYING THE COPY AND MAKING IT MORE CONTEXTUAL TO THE AUDIENCE.

QUALITY IS SUBJECTIVE, QUANTITY IS NOT.

YOU HAVE TO POST DIFFERENT TYPES OF CONTENT IN ORDER TO FIND THE RIGHT ONE.

You have to post different types of content in order to find the right one.

So…

SPEED > OVERTHINKING.

A GREAT STRATEGY IS TO CREATE MICRO CONTENT FROM MACRO CONTENT.

To have more visibility you should both produce content and engage with it.

At the end of the day, your main goal to build something meaningful on social media and in the business world is to:

BRING VALUE.

That being said, you should

Define:

  • When to upload
  • Who your target audience is

Use:

  • “How to…” titles to rank higher in the SEO and to get more views
  • Call to actions

What to remember:

  1. YOU HAVE TO BE CONSISTENT OVER A LONG PERIOD OF TIME
  2. YOU SHOULD DEFINITELY START BEFORE YOU’RE READY
  3. BE DIFFERENT, BE YOURSELF
  4. CONTENT IS KING

WHAT TO POST?

CAROUSELS

4–8 slides of your best posts, tips, lessons learned and insights.

To post on Instagram and LinkedIn (as a pdf)

COMMENTS

Layer your quotes over trending content or news in your industry.

To post on LinkedIn, Instagram and Facebook.

COMMUNITY CENTRIC POSTS

Posts that invite people to interact in the comments section, asking and letting them interact with each other.

Deep engagement and a ton of value for everyone.

GRAPHICS

Designed versions of quotes: put text over a picture of yourself for branding, or just a logo or signature over a minimal background.

To post on LinkedIn, Facebook, Instagram and Twitter.

INSTAGRAM POSTS

Screenshots of tweets; photos with a longer copy to provide value; insightful videos to post on LinkedIn in a more professional way.

LIVES

Live videos or podcasts, you get a more interesting content if there is a guest.

To post on LinkedIn, Instagram, Facebook, Youtube.

MICRO VIDEOS

Layer titles or captions to make it easier to consume.

To post on LinkedIn, Facebook and Instagram: consumer-centric content.

NOTES

Use the “Notes” app like Twitter.

Open it, type your thought, screenshot it and share it on Linkedin, Instagram, Facebook and Twitter.

PICTURES

Uniqueness.

Long copy for storytelling, old pictures, funny moments…to post on Instagram and Facebook.

PODCASTS

Repurpose in multiple contents: Podcasts, Youtube videos, written articles…

Get visibility on the guest’s channels.

STORIES

Promote posts with copy and context; screenshot tweets and more.

To post on Instagram, Facebook, Twitter and LinkedIn.

TEXTS

Short quotes, tweets, longer texts.

Can be the same text, but put in a different context by shouting out the platform’s users.

TWEETS

If you don’t have many followers, engage with people to build a brand.

VIDEOS

Post a 60-second video of an insight, feeling or recap of the day providing value on LinkedIn, Facebook, Instagram or Youtube.

So here are some things I learned and that I’m trying to implement into my channels.

Hope you found it interesting!

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Ludovico Maria Pincini

Ludovico Maria Pincini

Social Media Manager & economics student passionate about startups and digital innovation.